What are Webinars?

  • Webinars are web-based seminars.  Most webinars include slide presentations or some video components.  The audio may be organized over the phone, VoIP, or a combination.  Typically, they are interactive and allow viewers to ask questions via chat or email.  Webinar organizers can use a whiteboard and text chat as well as poll and survey the audience. 

  • Some webinars may be recorded and may be broadcasted over the Internet as webcasts without interactivity compontents.  Webinars in their most basic form may be simple web conferences where information is shared among the conference participants.

  • The critical advantage of webinars is that they allow the information to be organized and delivered efficiently to a potentially large audience.  If the information is a service or a product, webinars become a new marketing and delivery channel for the company's services or products.

Webinar Advantages

  • Webinars are low-cost events for the organizers and the attendees. Organizers pay for the webinar software instead of the physical meeting room or an auditorium.

  • There are no travel costs, parking difficulties, or catering issues.

  • Webinars allow the organizers reach a large audience instantly and effectively.

  • Webinars have interactivity components, such as polls, surveys, and text chats, which further the viewers participation and enhance their learning experience.

  • Webinars are location, traffic, and weather neutral. Their geographic reach is limited only by viewer access to the Internet.

Webinar Examples

There are thousands of business applications for webinars and new uses are developed every day.  The best candidates for revenue success through webinars are companies and individuals that can monetize their information into a product or a service.  Ideally, the company's products or services appeal to customers, clients, or patients outside of the local area but selling to non-local markets is difficult or expensive. 

  • A psychologist, accountant, or a performance coach, who has only a local client base, can drastically expand its market reach by organizing webinars.  Webinars can become a product or just a marketing tool to sell phone or video consultation service.  Webinars can generate new revenue streams that may make a traditional brick-and-mortar office unnecessary.

  • A local training company providing live seminars explaining state and federal compliance issues to businesses can develop a series of specialized training webinars and market them to a national audience.  Webinars not only bring direct profits but also increase the revenue associated with the company's advisory service work.

  • A software company may use webinars to help its salesforce educate potential clients and increase sales. Webinars can significantly expand the company's market reach.

  • A language instruction company can set up a series of teaching webinars and reach entire, foreign new audience.  Webinars can change the company's revenue model from pay per courses to a subscription based model.

  • A language instruction company can set up a series of teaching webinars and reach entire, foreign new audience.  Webinars can change the company's revenue model from pay per courses to a subscription based model.